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Debonairs is SA's Franchisor of the Yea... BP Express shoots to the top of ... Multiserv takes a win-win optio... How to get the best out of your lump sum... Mochachos ready to compete ... Eastern Cape winner turns on the hea... O'Hagan's aims to please its customer... SA set to match global success story ... Women make mark in fast-food busines... Promising future for industr... Growth in diversity and quantit... It's like a marriage, says Spu... SA consumers ring up Telkom as number ... Markinor covers all the base... Telkom rings up brand awarenes... Bank on Standard to lead financial pac... Peter Stuyvesant comes out smokin... Toyota is still the people's ca... South Africans still here for the bee... Tastic and Koo the flavour in foo... Panado is just what the doctor ordere... OK Bazaars stays ahead of its rival... Things go better still for Cok... This book reveals the secrets of succes... Companies 'must value their brands... |
OK Bazaars stays ahead of its rivalsOK BAZAARS is the retail store that enjoys the highest level of spontaneous awareness, and has been since 1995. It's level of awareness has always been 31% or higher, well ahead of its nearest rival - Pick 'n Pay in '95 and '96 and Checkers in '97 and this year.
Although Shoprite/Checkers has been trading under a combined name for several years, this has not settled into the minds of consumers. They continued to be mentioned separately, with Shoprite this year ranked in seventh position, one up from last year.
The same Top 10 retailers which were top-of-mind last year are tops again, although in a different order. Pep Stores, which last year made the Top 10 for the first time by dislodging Hyperama from its No 9 ranking in 1995 and 1996, lost the most ground this year - down from No 6 to No 9.
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As has been the case since 1992, only food and clothes-related retailers are mentioned on the Top 10 list - not surprising as these shops provide for consumers' most basic needs.