Tool for small businesses
BECAUSE of the economic pressures on modern businesses, companies have to be flexible and this has to be reflected in the IT systems they use to gain advantage over their competitors.
The flexibility of Baan software means companies can structure their business processes the way they want. The good news is Baan's innovative software with built-in best practice models is becoming available for a growing range of industry needs.
Yolanda Delport, marketing and alliance manager at Baan SA, says: "Historically, Baan has been known for providing solutions for the manufacturing industry, but this year we have released a whole new set of products aimed at the extended enterprise. The Baan solution focuses on the entire value chain. Additionally, these new offerings will open new markets for Baan, making us the first choice for any organisation that realises the value of technology to help them do business better."
Delport says that as market awareness increases and companies become aware of the enormous power and flexibility of the software Baan produces, and the benefits that it affords business, a growing number are making the IT company a partner.
"We will go onto a site, model up a company's key business processes and then demonstrate the flexibility of our product - it becomes literally a pilot project. This piece of work can then be used to jump-start implementation of our systems which helps the company do business more efficiently. Return on investment is quick.
"Baan is often perceived as a high-end solution but the company's roots are actually in the SME (small to medium enterprise) market. We have thoroughly researched the local market and believe that, in conjunction with our partners, we have developed solutions which are practical and of great value add to the SME.
"Reduced complexity in terms of set-up, short implementation cycles and low cost of ownership are all advantages. Finance options are also included.
"In addition, we are receiving a great deal of interest from Africa, given our reputation and recent successes in the Kenyan market."