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Turning couch potatoes into mouse potatoes
AFTER years of hype and broken promises, interactive TV is becoming a reality, largely due to the growth and enabling power of the Internet.
"Web-TV is the starting point, turning couch potatoes into somewhat more active mouse potatoes," says Bruce Cohen, general manager of M-Web Interactive.
"Web-TV is still in its infancy and has some serious limitations," says Cohen, "but the next 12 to 18 months will see major technology leap-frogging that will drive the interactive TV model into a far more sophisticated terrain.
"We are determined to become a key player," says Cohen.
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