This week on the InternetTanya Accone
ONE of the concepts punted at this week's Didata Interact '97 conference, was the need for an African brand. The Africanisation of a product or service is seen as a prime means of differentiation, lending a business a competitive advantage in the information economy. Two local companies have taken the proactive path and are already offering their wares on the web using unique African branding.
Buy-Afrika (www.buy-afrika.com) offers southern African manufacturers the opportunity to market products internationally. An initiative to stimulate small business development in southern Africa, listing on the site is available free of charge.
The site contains a searchable database giving users access to information, product descriptions and contact details for more than 400 producers and 1 000 products. These include arts and crafts items such as beadwork and weaving, contemporary lifestyle items such as wine and flowers, and a soon-to-be launched section for light industrial products.
WildNet Africa (www. wildnetafrica.com) represents a consortium of Africa's leading conservation organisations.
The site contains one of the most comprehensive collections of wildlife information online and aims to promote wildlife causes, disseminate conservation information and solicit funding. It covers more than 2 500 destinations, runs a daily news service, real-time digital coverage of events, a photo gallery and discussion board.