IFE '98 already bulging at the seams
FROM modest beginnings, the Gauteng-based International Franchise Expo has grown from 40 to 107 stands in three years.
More than 50% of the stands for IFE '98 have already been reserved and between 130 and 150 bookings are expected by the Franchise Association of South Africa.
This success has been mirrored by the regional franchise and business opportunity expos in Cape Town and Durban this year, where 93 and 60 stands, respectively, were sold.
Annual growth in the franchise market is currently 36%, according to Parker Gordon Associates.
Although direct foreign investment has been slow, McDonald's reported last month that South Africa had become their fastest growing market worldwide.
To stimulate further investment in the southern African franchise market, Fasa has invited foreign franchise associations to exhibit at IFE '98. Other franchise associations in southern Africa will organise group visits for potential master licensees and franchisees from their respective countries.
IFE '98 is also being marketed through the Fasa and Lester Donovan Group Web sites on the Internet.
Fasa's Web site lists contact details for all IFE '97 exhibitors, as well as particulars of IFE '98.
Web site visitors will be able to register for IFE '98 and the various workshops which will be held in conjunction with it, and obtain a "franchisee checklist" from Fasa, listing the financial and personal considerations which need to be examined before investing in a franchise.
Information on Fasa, its activities, members, publications and on IFE '98 can be found on www.fasa.co.za. Information on "how to be a successful exhibitionist" is available on the site the Lester Donovan Group, the expo organisers, at www.donovan.co.za.