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Getting connected, getting ahea... Keeping your phone secure by number... Tracking system gives hijackers no place... A mobile office in your pocke... Never having to say you're sorr... The new digital technology lets its voic... Who's afraid of a little extra competiti... In touch with the outside worl... Smart usage can cut your cost... Bad driving under the cellular influenc... High-speed data transfer the next ste... |
Getting connected, getting aheadCELLPHONES are set to become part of the corporate perks package, on the lines of the executive car allowance. Positioning and pecking orders are nothing new among management grades and MTN aims to link cellular telephony to the corporate environment. "At corporate level the net effect of having different cellular phone packages for different levels of worker will distinguish between grades of user while simultaneously allowing the users'' company to achieve better control of cellphone costs," says Margaret Crank, MTN's marketing group executive. "Our airtime packages have different tariff structures, each priced for a certain level of anticipated usage. This enables a company to assess the likely level of need among various grades of staff, keep track of usage and contain costs. she says. "In order to maximise savings, discipline is required by individuals and it may be necessary for companies to establish their own policy guidelines for granting access to various types of cellphone packages - much on the lines of corporate policies on car allowances or first class air travel and so on. "Since the launch of the differentiated products, we have seen great interest from the business community. In fact, in the first month after our launch the demand for information packs on the top-of-the-range Pinnacle product was running at four times the expected response rate." Cost justification for cellphone usage is provided by international research, which shows that 54% of users estimate that their phones save them more than 30 minutes a day. Assuming an hourly rate of R250 and 21,6 working days a month, that works out to a saving of R5 400 a month or R64 800 a year. The same research shows that 61% of users estimate that cellphones make them at least 10% more productive. "One of our services is designed for business users for whom time is money," says Crank. "The target market is senior management or successful entrepreneurs." Top of page
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