SA ads show winning faces in UK test
ADVERTISING in South Africa can hold its head high in terms of creativity. After the United States, South Africans were the biggest winners at the London International Advertising Awards recently.
The Awards' president, Barbara Levy, says 14 000 entries were received from advertising agencies in 71 countries. There were 896 SA entries - or 6,5% of the total - but 15% of the 145 awards went to South Africans.
The country's top performing advertising agencies included Ogilvy & Mather Rightford Searle-Tripp Makin, Hunt Lascaris TBWA and The Jupiter Drawing Room.
It is the first time that South Africa has scooped second place and outperformed Britain.
SA agencies walked away with 23 awards which, according to Levy, is "not bad at all as only 1% of all entries win". Three awards were for packaging, six for TV, six for radio and eight for print adverts.
The US, with 46 awards, had three times the number of entries as South Africa.The Awards, founded by Levy in 1986, are one of the world's most recognised in the industry. They are judged by 90 advertising experts from the 71 countries that enter. while the awards are not based on the turnover they generate, A recent survey says 86% of the winning adverts improve sales. Top of page