 |
 |
 |
 |
 |
 | ||||
|
Success story of cellular industry... Networks consolidate service... Strong brand identity plan for dealer... Non-verbal future for cell network... Biggest southern roaming network... Opportunities to get Africa talkin... Affordable telephony for the masse... |
Networks consolidate services
THERE is a move globally to consolidate the route to market from all telecommunications companies, and it is no different in the South African context.
The past three years has seen the consolidation of service provision from being independent to being part or wholly owned by the networks.
Reasons for this include the high cost of acquisition, maintenance of service to subscribers, the management of credit, and a need to have a closer relationship with the customers.
Says Rob Reynolds, sales and marketing group executive at MTN: "This does not mean an end to traditional service provision. The remaining service providers have proved to be those that have understood and managed the opportunities well and they continue to be highly valuable partners of ours.
"The primary concern for all players in the cellular marketplace today, is the ever-increasing need to efficiently service their customers and fully understand their needs."
Reynolds says today's marketplace is driven by four main factors:
|